The MSc in Marketing
IMS College: The Greek International Centre of Strathclyde University
Σε συνεργασία με: University of Strathclyde

IMS College: The Greek International Centre of Strathclyde University

Περιγραφή Προγράμματος

Established in 1971, the Department of Marketing has long been recognized as one of the earliest seats of excellence and leadership in the field of Marketing and is part of the tripled accredited (AACSB, AMBA, EQUIS) University of Strathclyde Business School. As such you are following in the footsteps of many alumni who have graduated from our Masters Programs and who are now invaluable ambassadors of this Department in prestigious business, government and policy roles throughout the world.

The Msc Marketing Programme is also designed for non-business graduates who want to pursue a career in this area. The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.

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Programme Content

The MSc Marketing Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

Students are given a sound grasp of the principles of marketing and most importantly, consumer behaviour concerning individuals and organisations. We will also ensure that you gain insights into the technical and personal skills necessary to pursue your future career. 

Semester 1: core classes
Key Skills  
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy

Semester 2: 
Marketing Works: Group Consultancy Project
Dissertation Skills

Electives: 
Destination Marketing Management
Managing Tourism Resources
International Services Management
Sector Studies
Contemporary Consumers
Customer Management 1
Customer Management 2 - Digital Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management 

Dissertation

Κριτήρια Εισαγωγής

  • A first or upper-second-class Honours degree, or overseas equivalent, in a non-business discipline.
  • English language skills must be at Proficiency Level.

Selection process: The selection process for this programme is based on information relating to your past academic performance and qualifications as well as work and life experiences, determining your suitability for the programme. For this reason, the completion rate is extremely high. Students who are committed to their studies and perform at the academic level required will complete the programme successfully.

Πρόσθετες Πληροφορίες

Τμήμα:
University of Strathclyde Business School

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Master of Science

Τρόπος Φοίτησης:
Πλήρους Φοίτησης
Μερικής Φοίτησης
Εξ αποστάσεως

Διάρκεια Φοίτησης:
12-24 months

Έναρξη Μαθημάτων:
October

Χώρα:
Ελλάδα
Μεγάλη Βρετανία

Πόλη:
Αθήνα
Glasgow