M.Sc. in Marketing and Communication with Specialization in International Marketing
Οικονομικό Πανεπιστήμιο Αθηνών - Athens University of Economics and Business

Οικονομικό Πανεπιστήμιο Αθηνών - Athens University of Economics and Business

Περιγραφή Προγράμματος

M.Sc. in Marketing and Communication with Specialization in International Marketing

The M.Sc. Marketing & Communication with specialization in International Marketing (PRIMA) is offered by the Department of Marketing & Communication of the Athens University of Economics and Business (AUEB), the most prestigious Greek University in Economics and Business.

The programme has been developed in order to satisfy the great need for human capital possessing specialized international marketing skills, created by the globalization of economies. The programme aims to foster a new generation of marketing professionals capable of formulating and implementing innovative and effective marketing strategies for international markets.

The competitive features of the programme are:

  • Specialized programme designed to respond to the challenges of the international marketing area;
  • An intensive and compact programme of 90 ECTS credits;
  • The course is entirely in English;
  • Experienced teaching staff;
  • Small class sizes provide high levels of student-teacher interactions;
  • Visiting faculty from various universities around the world and guest speakers from leading companies;
  • A multicultural study environment with fellow students and a faculty of many different nationalities;
  • Company visits;
  • Possibility of participating in the Erasmus Students Exchange Programme and the Erasmus Internship Programme abroad;

Κριτήρια Εισαγωγής

  • Application form which can be found in the website
  • Personal Statement where you will clearly state why you are interested in international marketing and why you think you are suitable for the course
  • Certified copies of all University degrees obtained and transcripts
  • Two recommendation letters
  • Proof of knowledge of the English language (Proficiency certificate, TOEFL/IELTS results)- certified copies of diplomas
  • Biographical statement
  • Photo
  • Certificate of deposit of 50 € to the Programme’s bank account number at the National Bank of Greece, 110/48008186 (IBAN: GR3901101100000011048008186, BIC: ETHNGRAA)
  • Proof of work experience (if any)

Although GMAT or/and GRE are not among the admission requirements, applicants holding such scores are urged to submit them as they will be considered a plus.

Πρόσθετες Πληροφορίες

Τμήμα:
Department of Marketing & Communication

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Master of Science

Τρόπος Φοίτησης:
Πλήρους Φοίτησης

Διάρκεια Φοίτησης:
15 months

Έναρξη Μαθημάτων:
October

Δίδακτρα:
7.800 for non EU students
7.100 for EU students

Χώρα:
Ελλάδα

Πόλη:
Αθήνα