Περιγραφή Προγράμματος

Brand Yourself

The MSc in Marketing is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Key features of the program

  • Weekday classes between 18:00 - 22:00,twice or three times per week on average.
  • A 14-month program
  • 13 core modules and 4 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
  • Dissertation or Internship or Elective courses

The MSc in Marketing Is Designed for:

  • Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
  • Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
  • Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations

Highlights of the Program

  • International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)
  • A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.
  • The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.
  • Innovative curriculum: the program offers a number of unique courses and workshops:
  1. Digital Marketing presents with the latest tools of digital marketing communications.
  2. Marketing Metrics demonstrates key marketing performance indicators.
  3. Marketing Engineering involves computer-assisted marketing analysis and planning.
  4. Marketing Consultancy Project relates to a project for a real company
  5. Nielsen Retail Measurement present the Nielsen Methodology on retail data analytics.
  6. SAS Marketing Analytics applies big data analytics in marketing decision making.

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Πρόσθετες Πληροφορίες

Τίτλος που θα λάβω με τη λήξη των σπουδών:
Master of Science

Τρόπος Φοίτησης:
Πλήρους Φοίτησης
Μερικής Φοίτησης

Διάρκεια Φοίτησης:
14 months / evening classes

Έναρξη Μαθημάτων:
September

Χώρα:
Ελλάδα

Πόλη:
Αθήνα